Volume 8, Issue 1
June 2020

The Effectiveness of Viral Marketing in American vs. Indian Market Segments Manasi Shinde, Paul D. Berger Journal of Marketing Management, 8(1), pp. 1-8
DOI: 10.15640/jmm.v8n1a1      URL: http://dx.doi.org/10.15640/jmm.v8n1a1
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“FRANCESINHA” – A Case of Cultural Innovation Influenced by Social Media Manuel Teles Fernandes Journal of Marketing Management, 8(1), pp. 9-19
DOI: 10.15640/jmm.v8n1a2      URL: http://dx.doi.org/10.15640/jmm.v8n1a2
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Investigating the Effects of Cyberspace on Improving and Development of Internet Businesses Ehsan Chamankhah Journal of Marketing Management, 8(1), pp. 20-23
DOI: 10.15640/jmm.v8n1a3      URL: http://dx.doi.org/10.15640/jmm.v8n1a3
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“Influence of Consumer Sales Promotion on Consumers’ Purchasing Behaviour of the Retailing of Consumer Goods in Tema, Ghana” Ibrahim Ofosu-Boateng Journal of Marketing Management, 8(1), pp. 24-36
DOI: 10.15640/jmm.v8n1a4      URL: http://dx.doi.org/10.15640/jmm.v8n1a4
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