Determining Key Factors in Consumer Evaluation of an Airport
Xiao Wang Mengnan Hong, Paul D. Berger

In this paper we perform a factor analysis on eleven variables involving attributes and usage of services at the San Francisco Airport (SFO), in order to determine, from among these variables, the underlying structure of the factors that are primary in leading a customer of SFO to his/her overall rating of SFO. We then perform a stepwise logistic regression analysis using these factors as independent variables, and an overall evaluation of SFO as the dependent variable, to find out how these factors affect the overall evaluation of SFO.

Full Text: PDF     DOI: 10.15640/jmm.v4n1a3