Clothing Consumption Addictive Motives
Dr. Tareq N. Hashem, Diana (Moh’d Adnan) Rislan Homsi, Firas Jamil Alotoum, Ehab Kamal Haikal

The study aims to investigate the clothing consumption addictive motives. The study convenience sample consists of 1000 customers. 827 questionnaires were collected (319 from Amman and 508 from Guangzhou) , which represent 82.7% of the total sample. This study uses descriptive and analytical, The study found significant effect for motives on addictive consumption for clothing. It also found that addictive consumption for clothing tends to increase in Amman more than Guangzhou.

Full Text: PDF     DOI: 10.15640/jmm.v4n1a17