Volume 11, Issue 1
June 2023
| Marketing and Service Language(s): Considerations Revisited
Charles L. Martin, Ph.D
Journal of Marketing Management, 11(1), pp. 1-11 DOI: 10.15640/jmm.v11n1a1 URL: http://dx.doi.org/10.15640/jmm.v11n1a1 |
| View Abstract | Full Text (PDF) |
| Financial Institutions and Use of Social Media: An Analysis of the Largest Banks in the U.S. and Europe
Thaís Helen Sena, Cristiana F. De Muylder, Júlio Viana, Emílio M. Arruda Filho, Olaf Reinhold
Journal of Marketing Management, 11(1), pp. 12-21 DOI: 10.15640/jmm.v11n1a2 URL: http://dx.doi.org/10.15640/jmm.v11n1a2 |
| View Abstract | Full Text (PDF) |
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