Impact of Demographic Factors on Store Selection: An Insight in Pakistani Society
Hafiz Kashif Iqbal, Muhammad Mudasar Ghafoor, Saleh Shahbaz
Journal of Marketing Management, 1(1), pp. 34-45.

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Iqbal, Kashif Hafiz., Ghafoor, Mudasar Muhammad., & Sahbaz, Saleh. (2013).Impact of Demographic Factors on Store Selection: An Insight in Pakistani Society. Journal of Marketing Management, 1(1), pp. 34-45.

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Hafiz Kashif Iqbal is a lecturer of Marketing and Management at department of business administration in University of the Punjab Gujranwala Campus. He earned his MBA from University of Punjab Gujranwala Campus and M.S (Management) from University of Management and Technology (UMT). He is currently doing PhD in Management in UMT. He has 7 years of teaching and research experience in prestigious institutions of Punjab, largest province of Pakistan. He is author and co-author of many research papers on marketing, management, which has been published in international journals. He has presented some research papers in national conferences.